Effie India Awards 2025 -Silver + Finalist

Mumbai, February 14, 2026 – We are proud to announce that our collaborative campaign 'Skindeep' for Sebamed India has been awarded at the 2025 Effie India Awards. The Effies are widely regarded as the industry's premier award for marketing effectiveness, celebrating ideas that deliver proven results.

"How Sebamed drilled 2mm under the skin to expose beauty myths," our work with Leo Burnett, secured a Silver Effie in the Beauty & Fragrance category. The campaign was also named a Finalist in the David v/s Goliath category, which recognizes smaller brands that successfully take on industry giants through superior strategy and execution.

These accolades come on the heels of the project's success at the Abby Awards, reinforcing the campaign's position as one of the most impactful marketing efforts of the year. By focusing on the science of "2mm under the skin," we were able to challenge long-standing beauty myths and connect with consumers on a deeper level of trust.

We congratulate the entire team at Leo Burnett and Sebamed India for this significant achievement in marketing excellence.